Our mission
To make authentic Hatha Yoga accessible through mindful technology, empowering you to build a consistent daily practice rooted in traditional wisdom — helping you become more resilient, balanced and self-reliant in modern life.
Get to know us
About us
AndNow.Yoga began with a simple idea: to make authentic, traditional Hatha Yoga part of everyday life through mindful technology. Instead of replacing a teacher, our app gives you the structure, guidance and consistency to keep showing up on the mat — wherever you are.
Where the name comes from
The name AndNow.Yoga is rooted in the very first of Patanjali’s Yoga Sutras:
अथ योगानुशासनम्
atha yogānuśāsanam
The opening word atha means “now” — “and now”. It marks the moment of readiness in which the practice truly begins. “And Now … Yoga” is simply that first sutra rendered in plain English: now, we practise yoga.
Read all the Yoga SutrasOur vision
A world where anyone, anywhere can practise traditional Hatha Yoga with real guidance, structure and consistency — no studio required.
“Just practice. Ancient wisdom, modern life.”
What we focus on
- Consistency over intensity
- Authenticity
- Accessibility
- Empowerment
Our core mission
Build a consistent daily Sadhana
Small, steady practice every day — supported by a tracker that keeps you motivated.
Empower personal transformation
Tools and sequences that help you grow at your own pace, on your own terms.
Bridge ancient & modern
Traditional Hatha Yoga wisdom, made practical for a modern, everyday life.